CRM tools are a great way to grow your business. But what exactly is it and how can a CRM help your business? Let’s find out!

Customer relationship management (CRM) tools help manage a company’s interactions with current and potential customers. They’re a great way to keep track of your leads and customers, so you know who needs what from your company. Plus, they make it easy for you to stay in touch with your clients without having to spend hours on the phone or emailing back and forth. You can track sales leads, organize customer data, forecast demand, and measure marketing effectiveness.

You might think that you don’t need this because your construction firm doesn’t have hundreds of customers to manage. But the truth is that even if you’re not in direct contact with your clients regularly, a CRM is still crucial to your success.

Five Benefits of CRM Software for Construction Businesses

Why are CRMs important for construction firms? The answer is that they help you to streamline and optimize your communications with customers. This can lead to an increase in sales conversions and more satisfied customers.

CRMs give you the power to manage your customer relationships in one place so that they are always at your fingertips. In this way, it’s easy to keep track of your database and whom you need to contact. You can also use it for lead generation and have more visibility in your sales pipeline.

Indeed, you don’t need a CRM for every job your company takes on. But if you’re looking for new business, or if you want to sell your existing businesses and assets, using a CRM can help you keep track of every opportunity. Here are five great ways that CRM tools can benefit your construction business.

Organize And Track Business Opportunities

Do you find it difficult to keep track of all your business leads? Does the lack of organization make it hard to follow up with new opportunities? If so, then Acumatica and its CRM functionality could be the right solution for you.

Construction firms always want to be on the lookout for new opportunities. A CRM helps you keep track of the status of your sales. If a customer isn’t ready to buy just yet, it can seem like they’re slipping through the cracks—but by using a CRM, you’ll know which potential customers need more time and attention so that when they are finally in the market for your services, you’ll be there. CRM systems also allow users to keep track of every interaction with customers, so your team will know the outcome of each interaction.

Email Automation

Automation has revolutionized our lives in many ways. It saves time and reduces the tedious tasks we have to do repeatedly, like updating social media pages or sending reminder emails for upcoming meetings.

Automating sales and follow-up emails can also ensure that potential clients don’t fall through the cracks. A CRM can also save your team time by automating administrative tasks and emails. Depending on your sales process, your team can set triggers to send out proposals automatically, contracts, documents that customers need to approve, or requests for testimonials and referrals. Email automation is a great way to reduce redundancy and be more productive. It’s been shown that automating repetitive tasks, such as responding to emails, can help your team save time on higher-value tasks.

Improve Efficiency

In today’s competitive market, construction businesses are constantly looking to improve efficiency and lower operating costs. One way is by using CRM software to automate the processes that would otherwise take up employees’ time. Key benefits include:

  • Streamlining communication between departments.
  • Organizing tasks more efficiently.
  • Storing information securely on a central database accessible from anywhere with an internet connection.

This will help your company run smoother with less stress on employees and managers alike.

Secondly, your employees can set up CRM systems with task reminders that sync with calendars, so tasks don’t get missed or forgotten. You’ll also have a better idea of what needs to happen next on the customer’s journey.

You can also link your CRM to a customer’s profile with the click of a button. This means you can quickly send an email or make calls without having to search for contact information in another system.

Finally, CRMs are often set up with filters, which help improve efficiency by automatically sorting information by date, type, or other criteria. For example, you can set CRM filters to send an email reminder for setting a follow-up call with all customers who need to RSVP to an event or meeting you’re hosting. The filter would show all contacts that haven’t RSVPed.

Knowing Your Customers

We know that it can be a challenge to build and maintain relationships with your customers. And if you’re not keeping them in the loop, they may find another company that will. CRM software makes it easy for construction firms to stay on top of their customer interactions to avoid missing anything – from scheduling appointments to sending out receipts.

A CRM not only provides information on when a customer was last contacted or updated but also allows you to track how many times and by which members of your team. That way, if one member is neglecting an account, the owner of that account can be made aware and take appropriate action.

Acumatica makes it easy to store customer-related information, like contact details, purchase history, contracts, and other important documents – all in one place where you can find them quickly and easily. If using CRM software is something your construction firm has been considering but putting off until another day, it’s time to take the leap.

Better Lead Qualification And Conversion

Construction firms can use CRM software to help them qualify leads and convert more of those leads into paying customers. Lead qualification is a process enterprises go through to ensure that the potential client is a good prospect and ready for conversion. The quality of your leads will make or break your business. With accurate data from your contact database, you can compare the incoming lead against other entries in your database and rank their importance as a prospect for purchase.

CRM software can help you build your list of potential leads. But it’s up to you, the marketer and marketing team, to vet these leads for quality using lead qualification tools like email templates, forms, and sales calls explicitly designed for this purpose.

The Lasting Impact Of A CRM

The most important thing about CRM software is that it can be tailored specifically for each company’s needs. For example, if one construction firm has more than 100 employees and another just has five employees, both companies would get their needs met by Acumatica Construction Edition and its CRM functionality.

Especially during a time where technology has proven to bolster businesses and provide more visibility to teams during a global pandemic, it’s vital for companies to leverage the right systems. To learn more about Acumatica and its CRM capabilities, attend one of our live Lunch & Learns!